One Apple A Day #418 – From WHY to WHO

What if your ultimate purpose is to fully realise and express who you are?

The quest for purpose or “why” is becoming more and more relevant for both individual and organisations. I witnessed groups dedicating long brainstorming to define their purpose, their cause. I have friends who felt lost because they don’t have a higher cause or a reason to which they can dedicate their lives.

We are constantly reminded about great leaders with a compelling vision and a clear purpose that fits in a t-shirt or an Instagram post.
You probably feel that you too should have a higher cause and are investing time and resources to find your “why”.

I hear you. I’ve been there.

The quest for purpose is a tricky one. It can quickly transform into feel-good research. Without even noticing, you shift from “what is my purpose?” to “what is a purpose that would make me feel one of the good ones?”.

Nothing wrong in being one of the good ones but if your purpose is not aligned with who you are, it won’t bring in your life the bliss you’re looking for.

So, what if you decide that your purpose is just to fully become who you are meant to be? The quest then becomes “who am I?”. A personal one. One that is not about feeling good but being real.

And in this quest for your “Who”, you may also find your “why”.

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