One Apple A Day #420 – Where do you put your attention?

“Energy flows where attention goes”.

As we know, our attention is incredibly limited.

“A neuroscientist named Manfred Zimmermann estimates that our capacity for perceiving information is about 11 million bits per second. […] He also estimates that your conscious attention has a capacity of about 40 bits per second. […] That’s a tiny, tiny fraction of what you can perceive: 40 bits out of a potential 11 million. That’s 10,999,960 bits of information that you sense but don’t notice, every second” from Liminal Thinking.

The choice of where you put your attention is crucial. It will define what image of reality you will create and on which you will act. Yet, how often is the choice yours?

There is a war going on for your limited attention. Every brand and every company are battling to be at the centre of that tiny fraction of world that you can perceive. This is why it is more important than ever that you learn to deliberately control where you want to put your attention.

I do it through my morning rituals. Before the world knocks at my door, I spend some time to anchor my day and choose where my attention will be. I’ll do it through meditation and journaling.

You may find different ways, each one is unique, but it’s important to take the time to choose where to put our attention.

Spread the love

Leave a Reply

Your email address will not be published. Required fields are marked *