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The conjunction “and” is so common that you would never think it carries such a powerful and transformative power.

It is definitely not as cool as many of the buzzwords we use in our conversations. 

Probably, because it is so short and so frequent, it doesn’t feel so rewarding for our thinking minds. Or maybe it’s because it’s scary in its simplicity. It’s easy to hide behind complex words and well-thought solutions. But a tiny word like “and”, can make you feel exposed.

I had a first glimpse at the power of AND during a coaching conversation with my mentor. I was struggling to make a decision between two alternative options. She asked a straightforward question. 

What would change if that OR becomes an AND?

That little change in the way I was phrasing my challenge, opened up a wellspring of inspiration and ideas.

“Co-creation sits in the space between freedom and constraints.” — The Way of Nowhere

The word AND is the key to unlock the creative power of the space in-between. To transform the tension between polarities in creative energy.

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