The web is flooded with quotes from business giants. When it comes to success, we look at the great achievers, usually, billionaires who have created remarkable results.

We rarely quote teachers, farmers, or nurses. Yet, those are fundamental roles in our society.

What does this say about the society we are promoting?

And I use “we” because I do the same. Sure, sometimes it is laziness. It is way easier to find a powerful quote or idea from the like of Steve Jobs or Jeff Bezos than from the teacher living next door or the smiling lady improving your morning with a good coffee.

So, today I want to share a piece of advice from my granduncle Domenico, a farmer who spent his life in a small countryside village, who could always find ways to spark a good laugh in others.

It was about ten years ago. I was sitting in my grandma’s kitchen, listen to the two of them telling funny stories about their youth. At some point, my granduncle turned to me and said something that I wasn’t expecting from him.

“There is not enough love in the world. That is the issue. We need more love.”

That’s it.
We need more love.
Everywhere, in everything.
As my friend Mark told me once, love transforms a job into a craft, a work into art.
So, if you want to be successful, here’s a piece of great business advice from a seasoned farmer.

Add more love.

Find ways to add more love to whatever you do: to your task, to your working environment, to your relationship with your clients and colleagues.

Because we need more love.